Money Helper
The Awkward Conversation
Brief.
MoneyHelper wanted to raise awareness for Talk Money Week and challenge the idea that talking about money is off-limits. We needed a way to get people to confront that discomfort and open up the conversation.
Solution.
‘The Awkward Conversation’ is a street interview series built around brutally honest “would you rather” questions.
Partnering with influencer @thesquid_vids, we captured real, unfiltered reactions and turned them into thumb-stopping content that got people thinking. The campaign helped reframe money as something worth talking about.