The AA
It’s ok I’m with The AA
Brief.
The AA needed a brand platform that could stretch across its entire offering. From breakdown cover to insurance, finance and driving school, we had to show how one brand could give people confidence at every stage of their driving lives.
Solution.
We created ‘It’s ok, I’m with The AA’ - a simple, reassuring idea that works wherever the brand shows up.
Built around moments of uncertainty, the platform demonstrates how The AA turns doubt into confidence, whether you’re on the road, learning to drive or managing the everyday costs of driving.
